The worldwide press agency Reuters, highly respected for the professionalism of its journalists has its own "Handbook" in which it details their "Standards and Values". This guidance handbook is divided into nine parts, most of them dealing with how to be as faithful to the truth and the real facts as possible in the news story. Follow, the two first parts of the Handbook:
- Take no side, tell all sides
As Reuters journalists, we never identify with any side in an issue, a conflict or a dispute. Our text and visual stories need to reflect all sides, not just one. This leads to better journalism because it requires us to stop at each stage of newsgathering and ask ourselves “What do I know?” and “What do I need to know?” In reporting a takeover bid, for example, it should be obvious that the target company must be given an opportunity to state their position. Similarly in a political dispute or military conflict, there are always at least two sides to consider and we risk being perceived as biased if we fail to give adequate space to the various parties.
This objectivity does not always come down to giving equal space to all sides. The perpetrator of an atrocity or the leader of a fringe political group arguably warrants less space than the victims or mainstream political parties. We must, however, always strive to be scrupulously fair and balanced. Allegations should not be portrayed as fact; charges should not be conveyed as a sign of guilt. We have a duty of fairness to give the subjects of such stories the opportunity to put their side.
We must also be on guard against bias in our choice of words. Words like “claimed” or “according to” can suggest we doubt what is being said. Words like “fears” or “hopes” might suggest we are taking sides. Verbs like rebut or refute (which means to disprove) or like fail (as in failed to comment) can imply an editorial judgment and are best avoided. Thinking about language can only improve our writing and our journalism.
Reuters makes a fundamental distinction between our factual news stories and clearly-labelled opinion pieces.
Reuters journalists do not express their opinions in news stories, voiced video or scripts, or on blogs or chat rooms they may contribute to in the course of their work. This fundamental principle has generated huge trust in Reuters among customers and the public over many years. It holds true for all the types of news that Reuters covers, whether financial or general and in any language or form.
This is not to say that other people’s opinions have no place in our stories. They are very often relevant to the story and are essential for the reader or viewer to understand its meaning and consequences. For that to hold true, quoted opinion must be authoritative and be attributed to a named source. We risk biased reporting if we allow an unnamed source to say, for example, “I believe Company X is on the path to strong revenue growth and see its stock rising by 20 per cent over the next six months.” We have no protection in such a case against the charge that we are working in the interests of unnamed sources to talk up a stock that their firms may have a substantial interest in. We do enjoy that protection if we write: “I believe Company X is on the path to strong revenue growth and see its stock rising by 20 per cent over next six months,” said Joe Mo, a senior equities analyst at Manchuk Fund Manager which holds 7.3 per cent of the company’s share capital.
In our columns and in certain other distinct services we may create, we do allow named authors to express a point of view. We will always clearly label these pieces as being distinct from the factual news file and we will publish disclaimers that say the work does not represent the opinions of Reuters. Those journalists who are allowed to publish “point of view” pieces like columns will express solidly-grounded views in their areas of expertise and will not simply provoke with ungrounded assertions or personal attacks . For more on columnists see the section
Columns.
It is the responsibility of senior editors to ensure that we publish a variety of views by aggregating the work of others, by commissioning guest contributions, by encouraging engagement by our audiences in different forms and by reflecting the multiplicity of human perspectives across a varied and diverse news file.
Analysis is a valued part of our news file and should not be confused with items like Columns. Whether in spot copy or as a stand-alone item tagged ANALYSIS, we provide valued insight into events or issues and cast light on them from a new angle without compromising our standards of impartiality or commitment to fairness. The writer’s professional judgment has a large part to play in good analysis though we must take care not to stray into the realm of opinion. Good analysis is supported by the established facts or available data and rests on the use of named sources and the writer’s expertise. Analysis need not reflect the consensus view; indeed some of the best analysis may challenge that view. A story that takes the ANALYSIS tag may also be appropriate for an informative, in-depth look at an issue of interest to a specialist readership, without necessarily needing a spot hook for the story.
(Source) Click here to view complete Handbook
One can understand that if such guidelines and standards have to be set is to avoid taking any risky path that may lead to non-valid articles or news coverage. Being a journalist means constantly finding oneself on a slippery slope, where every word choice can be criticized by the audiences.